qlip.empire

So I finally moved back to the states (which for some of you, my dear clients, means I'm *actually* available and at your service)... Gosh, I really missed this place.

Haven't been able to update this thing as often since I've been taking a couple of pseudo-sabbatical months, taking my time into finally settling as grown up, and actually trying to improve some other previously neglected parts of my life (personal and emotional stuff mostly). Those of you who know me in real life know exactly what I mean ;D.

So here I am. Once again, if anyone is actually reading this thing, I'd suggest you actually followed me in twitter (@hallaathrad), it's somewhat less outdated and a little less dull (for me at least, I get so much fun out of twitter).

Anyway, it's good to be back... and thanks, for those who want to:
you know how to find me.

P.S.: Yes, I'm not as grumpy anymore hahaha

*end of transmission*

On Friday, Peru officially launched a brand for the country, by stringing its new logo across the front entrance of the New York Stock Exchange. Gone are the old logo and slogan, “Land of the Incas.” In its place is a new identity developed by the British firm, FutureBrand.

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Article by Delphine Hirasuna, from @ Issue

"Our last project is about simplicity and we try to find alternate simple version for some package samples of the international brands. We think almost every product needs some review for minimal feeling."

What is your choice in these 3 different variations?

1. Original variation
2. Simple variation
3. More simple variation

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Article from antrepo4.com

Just in case anyone out there is watching, I'm updating my drupal install. Please be patient, as it'll be up and running again in no time.

Via Logo Design Love

Here's a fine example of how to make people identify and feel at home with a brand/company/government...

Let's just hope this damned city's future Metro (Bogota, Colombia) is half as user oriented, instead of the already hated profit-oriented Transmilenio... grrr

See some more pictures of what I'm talking about here.

The classic American emergency exit sign —the bold red letters spelling out E-X-I-T— seems at first glance like an unimpeachable bit of sign design. The contrast between the letters and the background renders it highly legible, the illumination stresses the importance of the message, and the color is evocative of both fire and fire-safety devices (fire extinguishers, fire engines, fire alarms, and the like).

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... And what you can't learn from blogs.

One of the most often repeated refrains on design blogs, in the critique of a new logo, is "Any design student could do a better job." This ubiquitous comment is especially amusing to me because, well, it's mostly true. If you judge virtually every new logo designed today by classical design school standards, the kids in school are doing a better job. This is because of the way logo and identity design are taught in so many schools, and what that exercise is meant to accomplish.

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