Mactenimiento

Identity developed for an imaginary Apple-specialized repair and diagnostic center. The icon is a redesign of Apple's famous symbol, with the bite shaped as a cogwheel to evoke the machinery behind the American giant. The name is a word play between 'mac' and 'mantenimiento' (Spanish for maintenance). *Apple and all its references are registered trademarks.
Image: 
Launch Date: 
*Never launched*
Client: 
Academic exercise
Category: 
Branding