Branding

On Friday, Peru officially launched a brand for the country, by stringing its new logo across the front entrance of the New York Stock Exchange. Gone are the old logo and slogan, “Land of the Incas.” In its place is a new identity developed by the British firm, FutureBrand.

Article by Delphine Hirasuna, from @ Issue

"Our last project is about simplicity and we try to find alternate simple version for some package samples of the international brands. We think almost every product needs some review for minimal feeling."

What is your choice in these 3 different variations?

1. Original variation
2. Simple variation
3. More simple variation

Article from antrepo4.com

... And what you can't learn from blogs.

One of the most often repeated refrains on design blogs, in the critique of a new logo, is "Any design student could do a better job." This ubiquitous comment is especially amusing to me because, well, it's mostly true. If you judge virtually every new logo designed today by classical design school standards, the kids in school are doing a better job. This is because of the way logo and identity design are taught in so many schools, and what that exercise is meant to accomplish.