Peru Brands Itself
Mon, 03/14/2011 - 20:27
On Friday, Peru officially launched a brand for the country, by stringing its new logo across the front entrance of the New York Stock Exchange. Gone are the old logo and slogan, “Land of the Incas.” In its place is a new identity developed by the British firm, FutureBrand.
Read moreArticle by Delphine Hirasuna, from @ Issue
