Design

On Friday, Peru officially launched a brand for the country, by stringing its new logo across the front entrance of the New York Stock Exchange. Gone are the old logo and slogan, “Land of the Incas.” In its place is a new identity developed by the British firm, FutureBrand.

Article by Delphine Hirasuna, from @ Issue

"Our last project is about simplicity and we try to find alternate simple version for some package samples of the international brands. We think almost every product needs some review for minimal feeling."

What is your choice in these 3 different variations?

1. Original variation
2. Simple variation
3. More simple variation

Article from antrepo4.com

Here's a fine example of how to make people identify and feel at home with a brand/company/government...

Let's just hope this damned city's future Metro (Bogota, Colombia) is half as user oriented, instead of the already hated profit-oriented Transmilenio... grrr

See some more pictures of what I'm talking about here.

The classic American emergency exit sign —the bold red letters spelling out E-X-I-T— seems at first glance like an unimpeachable bit of sign design. The contrast between the letters and the background renders it highly legible, the illumination stresses the importance of the message, and the color is evocative of both fire and fire-safety devices (fire extinguishers, fire engines, fire alarms, and the like).

... And what you can't learn from blogs.

One of the most often repeated refrains on design blogs, in the critique of a new logo, is "Any design student could do a better job." This ubiquitous comment is especially amusing to me because, well, it's mostly true. If you judge virtually every new logo designed today by classical design school standards, the kids in school are doing a better job. This is because of the way logo and identity design are taught in so many schools, and what that exercise is meant to accomplish.