Information design

Here's a fine example of how to make people identify and feel at home with a brand/company/government...

Let's just hope this damned city's future Metro (Bogota, Colombia) is half as user oriented, instead of the already hated profit-oriented Transmilenio... grrr

See some more pictures of what I'm talking about here.

The classic American emergency exit sign —the bold red letters spelling out E-X-I-T— seems at first glance like an unimpeachable bit of sign design. The contrast between the letters and the background renders it highly legible, the illumination stresses the importance of the message, and the color is evocative of both fire and fire-safety devices (fire extinguishers, fire engines, fire alarms, and the like).